Minimum age according to Terms of Use: 13+

What is Pinterest?

Pinterest is a visual platform for exploring and organizing ideas. Users can find and “pin” images and content that inspire them—whether related to fashion, food, interior design, exercise, travel, event planning, or creative projects. The platform is also popular among children and teens looking for ideas for drawings, outfits, or “aesthetic” content. Although Pinterest may seem harmless and useful, it’s important to recognize the potential risks behind visually appealing posts—especially due to weak parental controls and inappropriate content that sometimes slips through algorithm filters.

What parents should watch out for:

Access to inappropriate content

Pinterest allows a certain level of nudity in artistic, educational, or historical contexts, but posts related to self-harm, eating disorders, substance abuse, or suicide can occasionally bypass filters. Some searches may also lead to external sites with explicit content.

Lack of parental controls

Pinterest does not have built-in parental filters to block explicit content, meaning younger users can easily access topics inappropriate for their age.

Direct messaging

Pinterest allows users to communicate via direct messages—even if they do not follow each other. This can lead to unwanted messages, inappropriate comments, or even contact attempts from predators.

Algorithm traps

Like many platforms, Pinterest uses recommendation algorithms. This means users are continuously shown similar content based on previous activity. A child could unknowingly fall into a “rabbit hole” of posts promoting unhealthy body image, dysmorphia, or extreme dieting.

Advice for parents

Talk about what your child is viewing and pinning

Review their favorite boards together, encourage them to follow healthy and positive topics, and be alert if their interests suddenly shift.

Explain the importance of privacy

Children may unintentionally leave clues about their identity through the content they post, like, or pin. Discuss what’s appropriate to share—and what’s not.

Use reporting mechanism

If your child encounters disturbing or inappropriate content, teach them how to report it. Pinterest has a Help Center and can direct users to additional support resources, especially if they are struggling with mental health.

Talk openly about the risks

Topics like bullying, body image, eating disorders, sexual exploitation, and manipulation are often disguised as aesthetically pleasing content. Encourage your child to tell you if they see something upsetting—and remind them they’re not alone.

Additional support and reporting

If you’re concerned about your child’s online safety:

• Helpline: 0800 200 880
• Report illegal content: www.netpatrola.rs
• Suspected online abuse: Contact the police immediately
• Remove explicit photos: www.ncii.csi.org.rs
• More resources: www.cnzd.rs
• Free psychological and legal support: kontakt@cnzd.rs