Minimum age according to Terms of Use: 13+
What is Tumblr?
Tumblr is a microblogging and social networking platform launched in 2007. It allows users to post short text updates, images, GIFs, videos, and links. Users can follow other blogs, use tags to organize content, and join communities based on shared interests.
What parents should watch out for:
Renewed popularity among youth
In 2025, Tumblr is seeing a resurgence among Gen Z. Around 50% of monthly active users and 60% of new signups come from this group. It appeals to young users seeking authenticity and creative freedom.
Exposure to inappropriate content
Despite content rules, Tumblr’s open format and varied communities mean users might encounter age-inappropriate content.
Anonymity and stranger interaction
Tumblr supports high anonymity, which encourages exploration of identity and interests—but also facilitates risky contact with strangers.
Mental health concerns
Like other platforms, Tumblr can affect mental health—through comparison, unrealistic beauty standards, or materialistic content.
What parents should know:
- Customized feeds and communities can help filter content
- Blocking and reporting features exist for managing harmful interactions
- Mostly accessed via mobile devices, requiring supervision
Additional support and reporting:
- Helpline: 0800 200 880
- Report illegal content: www.netpatrola.rs
- Suspected online abuse: Contact the police
- Remove explicit photos: www.ncii.csi.org.rs
- More resources: www.cnzd.rs
- Free psychological and legal support: kontakt@cnzd.rs
